As a graphic designer my path has crossed with the advertising world many times and will no doubt continue to. What I find interesting about advertising is how it focuses on understanding people wants and needs, the sociology of group thinking including advertising's relationship to stereotyping and ethics. I am currently the creative director and chief designer at allthingsjeep.com, the biggest online jeep accessories and apparel retailer. Along with my team of designers, I create, design, and direct ad campaigns and promotional emails for holidays.
I hope that this class will not only increase my understanding of advertising techniques but also enhance my creative abilities by exposing me to ads I haven't seen before. Most importantly I hope to think more like an ad-man, to be creative in creating intangible value. Ad-man Rory Sutherland explains the perspective I wish to gain:
"Engineers, medical people, scientific people, have an obsession with
solving the problems of reality, when actually … once you reach a basic
level of wealth in society, most problems are actually problems of
perception.”
-Rory Sutherland
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