iPod Toilet Roll Dock Ad Campaign

The basic idea surrounding our campaign was to embrace the 'gag-gift' angle of our product by using iconic rock music to create a theme centered around the use of the toilet. The feeling we wanted to convey was that this musical device would give you the inspiration to poop.
Below was a rough timeline sketch we came up with in class along with our radio spot

Less Conversation
SFX: Elvis - A Little Less Conversation slowly fades in. Music cuts quickly during toilet flush.

Announcer: (Mr. Moviephone Deep Voice)
Claim your porcelain throne,
Be the King of your Bathroom,
with the Toilet Roll iPod Docking Station.

SFX: Song cuts back in to guitar solo.